• Do you have sensitive skin and want to look 10 years younger than your actual age?
  • Do you value health & wellness?
  • Do you want to look your best now without the “artificial” or “frozen” look from invasive chemical procedures?
  • Do you want beautiful, healthy looking skin with a holistic system of plant-based products?
  • Are you overwhelmed by beauty industry advertising?

Alison Keith is a holistic skin care expert that is changing the conversation around premature aging. In 2019, She and her husband, Steve, co-founded Whole Story. With family ties in custom skin care formulation, they launched their direct-to-customer brand selling premium quality, plant based products. Alison saw a gap between the misinformation from beauty industry marketing & advertising and what science says about preventing & reversing the signs of aging. It was then she decided to tell the Whole Story.

“Our holistic approach shares the same principles as functional medicine, targeting the root cause of aging for long term results.” 


Alison is in her 40’s and has never opted for cosmetic injections, nor is she a self professed “product junkie.” She has learned from cell biologists, chemists, and skin care industry pioneers. Her passion is advocating for a more natural way of aging well without harsh invasive chemical procedures. 

Get started with any of these systems formulated to target the symptoms of premature aging.

EASY AS 1-2-3 Reduce the appearance of fine lines, large pores, and dull uneven skin tone. Add moisture and protect your skin from environmental toxins.

ELIMINATE | Age Defense System Stimulate the production of collagen & elastin to promote the appearance of a stronger, more less damaged looking skin.

ENLIGHTEN | Eye Care System Reduce the appearance of lines, “crow's feet," puffiness, swelling, and dark circles around the eyes.