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Whole Story is a family owned & operated company with privately owned formulas that have been refined with over 40+ years of scientific research and development. As a husband and wife team, our mission is to educate the next generation on a tried-and-true ancient philosophy on skin care. Targeting the cause, and not just the symptoms, can dramatically reverse the signs of premature aging.

The Keith Family

Skin care is for everyone
Skin care is about health and wellness
We’re changing the conversation about skin care



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Unique to Whole Story
  • Privately owned custom formulas with the highest percent of pharmaceutical grade ingredients. 

  • We promote the ancient skin care philosophy of layering a system of products. This approach works to  supplement skin cells with the essential ingredients necessary to prevent and restore damaged looking skin. 

  • ESSENTIALS are formulated to 

    • Reduce the #1 cause of premature aging - Excess Inflammation 

    • Meet the core needs of the skin - Exfoliation, Hydration, Moisture, Repair, and Protection. 

  • ENLIGHTEN | Eye Care System & ELIMINATE | Age Defense System reverse the signs of aging by targeting the multiple causes of aging skin and repairing damaged cells. 

  • Younger, healthier, and more radiant looking skin without knives, needles or chemical peels. 

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    Brand Message

    Whole Story promotes a holistic approach to skin care, the way nature intended. Skin care therapy goes beyond managing symptoms (e.g. fine lines and wrinkles) and addresses the root causes of aging in the skin (e.g. excess inflammation, loss of elasticity, loss of collagen, and loss of moisture) in-order-to prevent and reduce the signs of premature aging.

    Reverse the signs of aging in the skin with the same science based methodology and principles as functional medicine. Layering a system of products rich with botanicals on the skin can prevent and reverse the signs of premature aging with immediate and long-term results. This non-invasive approach to restoring skin is more natural to the body's healing process.

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    Philosophy For Maximum Results

    The effects of damaged looking skin can be reversed with therapeutic skin care. Whole Story uses a holistic approach to sustain healthy looking skin for maximum results, both immediate and long-term. Maximum results are obtained by layering a system of products, each having fewer than 20 ingredients, working together as a team to target damaged skin. Each ingredient within a product works as a team, and each product within a system works as a team. Whole Story has formulated each product to have as few ingredients as possible. This ensures the ingredients have the highest volume and percentage for product potency.

    Whole Story’s skin care philosophy draws from the idea, “The whole is greater than the sum of the parts.” Whole Story’s products can be effective apart from a system, but a system of products, used daily, work together to repair, renew, and restore healthy skin cells offering maximum results, both immediate and long-term.

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      Target the Cause

      Skin sensitivity is not a “type” of skin. It is a treatable condition impacting 80% of adults. Skin types include dry, oily, or combination, and any one of those types can have sensitive skin. Skin sensitivity is caused by dehydrated skin from environmental toxins (e.g. pollution and damaging UV rays) and lifestyle choices (e.g. drinking alcohol, smoking, and eating processed foods). Dehydrated skin triggers the development of excess inflammation which causes the condition of skin sensitivity. If left untreated, skin sensitivity develops into the signs of premature aging in the skin.

      Premature aging can cause your skin to look up to 10 years older than your actual age. Cosmetic procedures are a way to temporarily manage the symptoms of aging skin. These chemical injections have become a go-to approach for anti-aging in our culture because of beauty industry marketing. Whole Story offers products targeting excess inflammation with anti-inflammatory ingredients, treating the underlying cause of premature aging and not just treating the symptoms.

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      Product Sourcing

      Whole Story’s team of cell biologists and chemists curate custom formulas with the finest botanical & marine ingredients. Our award winning labs use advanced technology and delivery systems to ensure the products reach the deepest layers of the skin for maximum absorbency and maximum results.

      Our botanically rich ingredients are cold pressed at the time of harvest which ensures a consistently high quality of pharmaceutical grade ingredients. All our formulas are cruelty free, fragrance free, or have natural fragrance, and all products are sulfate and paraben free. Your skin responds best to natural, non-chemically based products. All products are proudly manufactured in the USA.

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      The Perfect Pump

      All our creams come in a state-of-the-art airless pump jar. The airless pump allows you to access the right amount of product by using the Perfect Pump each time. The sealed jar prevents botanical extracts, Vitamin C, and antioxidants exposure to air, thus increasing the shelf life. The airless jar works as a vacuum allowing for every last bit of product to be used efficiently with no waste. We know you’re concerned about hygiene, and the Perfect Pump airless jar is our solution for keeping your products free from environmental toxins when using an open air jar.

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      Customer Care
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        Contact Us

        Please contact us with any questions about the products or just to say "Hi."

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